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Friday, June 6, 2025

The Focus Collection: STM Goods Releases New Product in India

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Mumbai, India – January 16, 2024 – Leading global brand STM Goods is proud to announce the launch of The Focus Collection, a series of iPhone 15 cases designed to bring a new dimension of tranquility to users in the fast-paced digital age.

STM Goods: Smarter Than Most, established in 1998, is an Australian-born brand that has grown to become an industry leader in innovative laptop bags, packs, fitted cases, and accessories designed to safeguard digital gear stylishly.

Mindfulness in Design – The Focus Collection

The Focus Collection introduces three distinct variants – Relax, Reveal, and Reawaken – each crafted with the fundamental premise of mindfulness, offering users an escape from information overload and the daily grind.

Commenting on the launch, Faiz Rahman, Director – India, STM Goods, said, “Our Focus collection helps customers achieve pure focus by combining excellence in design with thoughtful functionality.”

Innovative Focuscape™ Technology

The series is equipped with STM Goods’ proprietary Focuscape™ technology. With a simple flip of the phone, users can transition to a more soothing mental space, providing a momentary respite from the stresses of everyday life.

Variant Features

  • Relax: Features a flowing sand design, reminiscent of a tranquil beach setting.
  • Reveal: Unveils a hidden pattern with a warming touch, inviting users into a world of mindful focus.
  • Reawaken: Engages users with captivating contours, offering a tactile escape from life’s clutter and distractions.

MagSafe Compatible and More

In addition to its innovative design, The Focus Collection is MagSafe compatible and offers a range of features, including drop protection, high-quality materials, and ClearShell Plating self-repairing technology.

Availability of the Focus Collection

The series is now available in India at select Apple Premium Reseller (APR) stores and online, with an MRP starting from INR 3190/-.

In a world saturated with constant stimuli, STM Goods’ Focus Collection emerges as a beacon of tranquility. These meticulously designed iPhone 15 cases redefine relaxation, offering a relief from the incessant demands of our digital age. With variants like Relax, Reveal, and Reawaken, each case not only showcases innovative design but also introduces a unique approach to mindfulness through Focuscape™ technology.

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