Brain Bout, announces the ‘Win The Future’ League for quizzing enthusiasts across India starting from 18th to 29th November, 2020. With more than 300 corporates and more than twenty thousand participants expected, the league has a cash prize of more than ₹ 1,00,000 Brain Bout is India’s first ever community quizzing and engagement platform to socialize and play for brands, corporates and individuals.
Covid-19 pandemic has brought in uncertainties in business. This has affected the working world across sectors in large organizations and MSMEs alike causing a great deal of anxiety. To counter this growing stress, corporates and their employees alike have identified a crucial need to upgrade skills to take upon the future ahead while continuously investing in physical and mental wellness.
With the WTF league, Brain Bout aims to help the corporate world test their future readiness in 3 main areas of concern, including one’s wellness, present and future work skills and financial management, each of which play a key role in shaping their career and personal security. The WTF League is the first holistic quiz league, where contestants will participate online from the comfort of their homes.
Enabling brands to connect with corporates, especially during the pandemic, Nishant Parashar launched Brain Bout in April 2020. “Win the Future league is our humble attempt to spread awareness around these areas and stimulate the Quiz players in a gamified way to make this a playful experience instead of an overtly academic one. We have kept this contest a FREE to participate so that more and more can participate and benefit from the platform”, he says. Since its inception during the lockdown, the portal has tracked a record of over 600 corporates using the platform to engage more than 20,000 of their employees.
The league will begin with the ‘Wellness for Future’ segment on the 18th and 19th of November 2020, based on physical and emotional wellness fundamentals; move to the ‘Skills for Future’ segment from the 20th to the 22nd November, based on the digital marketing, data science, analytics and business intelligence and then to the ‘Finance for future’ segment from the 23th to the 26th November based on equity, insurance, mutual funds and savings management. The semi-finals will be played on 28th of November with the top 500 participants followed by a live Grand Finale with a live host played amongst the top 100 players on the 29th of November, 2020.
Quizzing remains to be one of the most popular social games, and it holds tremendous potential to bring a community together through engagement. The lockdown, a game changer for innumerable businesses globally, has proven to be an opportunity in disguise for businesses like Brain Bout, who have discovered an untapped market and laid the foundation of community quizzing in India.
“The idea is to develop a quizzing super brand, powered by strong content that connects a chord with India as well as Bharat”, adds Nishant. The portal currently caters to corporates by engaging internal (employees) as well as external stakeholders (customers and trade). Brain Bout envisages to use their platform for schools, colleges & coaching centers along with building white label solutions for boutique requirements. Brain Bout operates as an open community portal and offers 20 categories to choose from like GK, India, Hindi Cinema, Current Affairs, Cricket, Food, Indian Mythology, Disney, Superheroes etc. on an easy to use web portal.
With Brain Bout’s robust technology, corporates can enhance employee engagement with quizzes of short durations. Prominent corporates that have been quizzing on Brain Bout include BCCL, Capgemini, Quess Corp, Marico, Shoppers Stop, CRED, Cummins, eClerx, Kirloskar, Hitachi, IDFC Bank etc.
With a large base of corporate employees quizzing on Brain Bout, their website traffic serves as a great platform for advertising and business development opportunities for advertisers. Key advertisers include upGrad, LIC, Godrej Properties, Bajaj Allianz.
As brands, corporates and individuals continue to engage with this platform, Brain Bout continues to strengthen its roots in the burgeoning industry of quiz gaming in India.