*Swedish firm Otivr paves way for innovation in disruptive technologies in India*
*The company provides a platform for Indian IT SMEs to sell technology services in Sweden*
*It is targeting GMV of $25 million by 2019*
*Average project value ranges between 10-50000 USD*
Swedish technology firm Otivr has renewed its focus on the Indian SME market with support from Swedish Chamber of Commerce in India, in the field of innovation in disruptive technologies. The company provides a strong business platform in the Nordic for Indian IT SMEs to capture with diverse
technology and IT offerings. According to Forrester IT spending forecast, the Nordic countries, especially Sweden, along with Ireland and the UK will see the best growth on the continent at over 5%. Otivr aims to capture a significant portion of the increased market for IT spends with its specialised service offerings.
Otivr is helping transform the IT outsourcing business by providing a gateway to Europe and Nordics for Indian SMEs as they have a strong foothold in European and Nordics region.
Today over 10,000 professionals are offering strategic IT services through Otivr and the company has boosted their supplier base to over 150 high-quality SMEs, offering project solutions and dedicated resources starting from front-end developers, back-end developers, UX/UI designers, 3D artists, AI experts, tech developers with expertise in Java, Python, Microsoft technologies, Salesforce and many more.
With rapid increase in innovation and business, demand for skilled service providers increased in Nordics and Europe. This has led to huge outsourcing opportunities to be tapped. A report titled ‘*Sweden a key driver of Nordic ICT growth’* published by Indian industry body NASSCOM notes that Sweden is identified as the market with 40 per cent (USD 23 billion in 2016-17) of the total share of the Nordic IT spend. Otivr has strong local representation in countries like Sweden and Denmark with its
front-end sales offices.
*Ricky Dhillon, CEO – Otivr *comments on this forecast saying, “The opportunities in specialized needs in the IT space with emerging technologies is tremendous, especially in the Nordics. We have added strategic services such as IoT, BI and security, expanding our supplier base to over 10,000 skilled, professionals working with SMEs in the Nordics. Indian SMEs with a forward-looking vision are innovating in fields such as AI, Machine Learning, IoT and Business Intelligence. We are closing
the gap by opening up business opportunities in front of them to capture, providing access to the lucrative B2B sector with high value clients in international markets. We are targeting a GMV of 25 Million USD by 2019.”
He adds, “Co-ordinating with our clients and partners at the ‘front-end’, we are expanding the range of our services, integrating with more suppliers to cater to the rising demand for niche IT services in the Nordic region. By 2020 our target is to have 20,000 skilled professionals and 200 SME companies onboard Otivr. We recently added gaming with Embassy House, one of the largest incubators in Sweden in the space. Interestingly, we are seeing growth in assignments such as customized integrations projects,building major platforms, databases, business tools, web development projects, apps and so forth. This indicates the scope of further collaboration with suppliers offering expertise in advanced technologies such as artificial intelligence, machine learning, micro services and digital productivity. Indian market is ripe with innovative professionals, skilled for this space. Otivr has an efficient business development tool to help the users with client outreach for specific projects.”
Otivr’s mission is to bring Swedish companies affordable and high-quality IT development skills through a digital and safe procedure. The company provides support throughout the procurement and delivery process, enabling a smooth IT transition to enterprises. On the supplier side, the company is
expanding their service segments by including highly innovative service providers within AI, machine learning and Big data to its offerings among others. Otivr today offers dedicated resources – both offshore and onshore, project solutions for core services like Web development, Mobile application development, E-commerce, Business Intelligence, ERP system, UI/UX design, Database building and maintenance and others along with services related to highly innovative areas like Big Data, Cloud Computing, IoT and AI. Otivr will also include offering of dedicated on-shore resources to its solution
offerings this autumn.
Chandreyi Bandyopadhyay
Independent Consultant & Freelance Writer