Pink Revolution is a term used to denote the technological revolutions in the Meat and Poultry processing sector. India has already noticed the ‘Green’ and ‘White’ revolutions in its food enterprise – associated with agriculture and dairy products respectively, now drive is upon the poultry and meat sector. India is a country of enormous poultry and cattle population has a high capacity for growth if this sector is modernized.
Inherent and demanding situations of Pink Revolution in India
The meat and poultry processing sector in India has great potentials for growth. The current meat utilization per capita of around 6 grams per day will enhance to 50 grams a day in the next decade or so. When such a remarkable development in meat consumption befalls, the sector will observe prominent growth.
Despite India’s massive livestock population, India’s money owed only around 2 percentage of the global market. Challenges encompass developing popular rules for meat manufacturing and export, standardizing the pleasant and safety components of meat and poultry, and growing infrastructure facilities for contemporary stockyards, meat testing facilities and bloodless storages for the increase of the meat and poultry processing sector. India needs more hygienic strategies in poultry and meat processing and developing funding in the sector.
Government Policies to Support Meat and Poultry Sector
There is no profit tax or imperative excise in this section. There are not any regulations at the export of chicken and meat merchandise, and the government provides a few delivery subsidiaries. Restrictions on Foreign Direct Investment (FDI) have additionally been lifted, which means that a 100 % FDI is now allowed to hit into available opportunities over the sector.
The Government has released a general scheme for the modernization of abattoirs across the nation. To address the best requirements, contamination, and decline of produce, and the quantity of meat wasted.
The Indian poultry industry has been developing at varying prices of 8-15 percent annually and is now really worth greater than 700 billion dollars. The Government has launched a useful scheme for SMEs for the national welfare. To resolve some of the challenges related to the decay of food processing products.