Small and Medium Enterprises (SMEs) increasingly recognize the pivotal role of digital marketing in their growth journey. The digital realm provides a level playing field, allowing startups and small businesses to compete with larger counterparts. To succeed in this...
Advertisement as an Industry has gone through rapid changes in dimension in ways of doing business and digital technology has enabled this transformation.
Digital technology has reshaped the ways of doing business in every sector and that has been a...
Few types of research have shown that more and more companies are choosing to use digital marketing strategies to enhance their primary concern and increment brand recognition among business sectors. In 2019 the number of social network users is...
If you think a customer relationship management (CRM) policy is just for large companies, it's your wrong opinion!. CRM is necessary for any small business that likes to flourish
No business - whatever its size - can afford to disregard...
Investment in technology can be a major challenge for SMEs. However, whenever done in the correct way, Information and Communications Technology (ICT) can be a distinct advantage for the small ventures. It can expand productivity; accelerate sales, and even...
Technology always benefits the MSMEs. Be Thankfulness to the Digital Marketing and a major adoration to the pioneers in SMAC. Indeed, Smart Marketers Adopt Change, they grasp SMAC (Social, Mobile, Analytics, and Cloud) to get most extreme profits for...
The Indian government’s public procurement portal, Government e-Marketplace (GeM), has recently signed a landmark agreement with the Sikkim government....
