Tilfi keeps age-old tradition of weaving alive by offering Secure Income Avenues
Tilfi, Banaras-based five-decade old luxury hand-woven textiles brand believes in keeping the age-old tradition of weaving alive by offering Secure Income Avenues. It has an in-house collection of all designs and is in close collaboration with its master craftsmen.
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The manufacturing of all of Tilfi’s textiles takes place solely in Banaras and is entrusted to over 2000 highly-specialised artisans and their workshops.
Tilfi is a self-funded, home-grown label known for its authentic Banarasi weaves and boasts of an international clientele and patrons who love to own and collect pure handlooms.
Additionally, the brand does not believe in running any kind of sale on the website or at the store in Varanasi because of their belief that each valuable piece handcrafted at Tilfi is unique and the hard work put in by craftsmen associated with them deserves to be in the right hands and audience who can appreciate the authenticity of a weave.
Aditi Chand, CEO & Co-founder of Tilfi said, “Tilfi’s primary preoccupation is with the transmission of heritage crafts, and her role at its helm is to develop a considered business model which puts art and artisans first. Under her stewardship, the brand has developed an authentic, craft-first narrative, creating a digital space for the finer, technical details of handloom weaving.
Aditi believes that refinement of Indian textiles has helped Tilfi develop a distinctive design signature, beyond the gilded brocades synonymous with Banaras.
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Udit Khanna, Director & Co-Founder of Tilfi further added to this, “With the immense skill set and talent available in India, Indian businesses, especially in crafts, have the potential to be world leaders.
Banaras-based Tilfi aims to keep the age-old tradition of weaving alive by having young members of the weavers family not give up on this craft. Simply by having fair money / income policy in place they encourage younger generation to learn the craft from their folks and keeping the family art alive rather than opting for riding an e-rickshaw in Banaras.