Imagine, instead of buying, installing and maintaining the software, you get to just rent the service and make use of it, avoiding the need for high installation costs and device maintenance. A new generation of popular Top 5 Trends Revolutionizing Enterprises SaaS products was ushered in by faster and more dependable internet, as well as fewer barriers to entry in numerous areas. Countless businesses discovered enthusiastic customers in need of new solutions. Several SaaS businesses popped up to fill in the gaps and make sales cycle, marketing, documentation, accounting, and other services seamless and straightforward for those organizations.
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Introduction to SaaS
The SaaS industry is really massive providing software as a service through the Internet. Instead of installing or maintaining the required software, the user can just use the cloud to access it, which comes to our next point of eliminating the need for complex software and device utility. SaaS platforms for enterprises play a major role in cost-cutting, increased profit margins, sales and customer acquisition. Top 5 Trends Revolutionizing Enterprises SaaS
According to a poll released by BetterCloud, at least 80% of apps utilized in responding companies would be SaaS-based. The current trends in the IT industry shows that the craze for SaaS has been high especially in mid-size and small companies as they are using dozens of SaaS platforms for day-to-day functions.
What is B2B enterprise SaaS?
When talking about B2B in terms of the SaaS industry, it simply means a company x providing SaaS technologies to another company as a service and making a business out of it.Some examples of best software as a service companies would be:
- Microsoft
- Adobe
- Slack
What industries use SaaS?
A McAfee report in 2018 highlighted that industry-specific platforms are the top-used cloud services. This was further confirmed by a Forbes report that marked government, healthcare, education, and finance as the top industries utilizing SaaS technologies and cloud.
What is an enterprise in SaaS?
Enterprise in SaaS could be understood as the businesses that offer their services as SaaS applications or products. Thus, it is the situation where a company hosts a product or an application and makes it available to a huge range of audience or customers on a rental basis. Some examples of enterprises that follow the SaaS protocol are BigCommerce, Google Apps, Salesforce, Dropbox, Mailchimp, Zendesk, DocuSign, and Slack.
In India, top SaaS enterprises are Cloudcherry, Zoho, Playtonia, Freshworks, VTION, WebEngage, AgileCRM, etc.
What is the difference between enterprise and B2B SaaS?
Every B2B software is not fit for enterprises’ use. As B2B SaaS is selling the software service to other businesses rather than consumers, the services are customized to suit the businesses’ needs. On the other hand, enterprise customers need SaaS for marketing, customer service, everyday operations, and accounting. Thus, the enterprises require a tailored SaaS solution rather than a product. Due to these reasons, enterprise SaaS services tend to be more expensive than for small businesses. The expenses are on the higher side as it offers better features, customization options, and better customer support.
Are SaaS and enterprise software the same?
No, SaaS and enterprise software are not the same things.
- SaaS software is when a company offers its products via the Internet to use instead of selling them to the user while keeping the resources and dashboard online making it light and hassle-free.
- Whereas in enterprise software, the particular product or software is sold, and the model works like the product is bought by the customer rather than using a cloud-based model like in the SaaS model.
- Unlike traditional enterprise software, enterprise SaaS delivers on-demand provision of infrastructure platforms, allowing businesses to benefit from improved performance and reduced software maintenance expenses.
Because user interfaces are typically built before it is understood the on-ground usage of the product, traditional enterprise software is not necessarily straightforward to use. Systems integrators who don’t have any actual user behavior to base their adjustments on frequently customize the user interface during installation. On the contrary, SaaS applications are more user-friendly due to their simplified interfaces that are built to be extremely flexible.
Top 5 Trends Revolutionizing Enterprises SaaS Use
1. Artificial Intelligence
Artificial intelligence will most certainly disrupt the SaaS environment in a variety of ways, enhancing the SaaS model’s essential attributes across the board. Businesses can get more value from their data, automate and personalize services, increase security, and complement human talent when SaaS is integrated with AI capabilities. In 2022, businesses are estimated to have an average of 35 AI projects in hand. Additionally, combining AI and corporate SaaS allows your company to use strong algorithms to optimize client interactions, uncover common trends in huge amounts of information, and mitigate threats.
2. Machine Learning
As per current trend in the IT industry, Machine learning is one of the fastest-growing software areas, and it’s a popular SaaS 2022 subject as a result. As machine learning becomes more integrated into the AI-based software-as-a-service paradigm, a growing variety of platforms will emerge to assist enterprises across industries.
3. API
Initially, SaaS companies did not offer a comprehensive integration solution. This was a failure as they had to send the clients to a third-party provider who would provide the particular APIs needed to connect the cloud service with the customer’s existing system. It was certainly preferable for SaaS developers to avoid reinventing the wheel and instead depend on third-party APIs to save time and costs. Their time to market was quicker, and they were able to focus on their core competencies to provide distinct functionality.
As companies understand the significance and necessity for API-centric products, the use of enterprise SaaS that includes an API will skyrocket. Businesses can benefit from APIs in a variety of ways, including productivity enhancement, automation, cross-departmental interaction, personalization, and integration.
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4. Cross-Platform
Integration Platform as a Service is another rapidly-emerging data fragmentation solution (iPaaS). The idea is to make it easier for businesses to link fragmented data silos or ‘pipes’ and connect informational dots, resulting in them being more intelligent, streamlined, and effective.
5. Migration to PaaS
We anticipate seeing SaaS move closer to PaaS (platform as a service) innovations, which allow organizations to create bespoke apps as add-ons to their core services. Salesforce and Box, for example, have recently developed PaaS-centric services in order to maintain a strong market share in their respective niches, and we expect this SaaS trend to become even more popular in the next year. The migration to PaaS is likely to happen because of these major pros of using PaaS-
- Agility
- Scalability
- Security
The all-in-all SaaS-based model in simpler terms can be described as on-demand software as a service model that is hosted by the owner organization via cloud deployment or any other means Top 5 Trends Revolutionizing Enterprises SaaS whereas in enterprise software the service provided or product is bought from the owner organization and then installed in the particular servers and used. The current trends in the IT industry are slowly shifting towards SaaS-based services.
Written by,
Prasad P. Patkar