In today’s time, every business wants to grow rapidly in terms of the customers’ acquisition, revenue, profits, and geographies. Gone are the days when people used to think that the business expansion could have happened quickly by big players because they had the budget to invest in marketing, sales, and mobile app development.
Today, even small-scale businesses have understood the importance of mobile apps and how mobile apps can help them grow. Mobile app development has become an essential job today. But still, startups and SMEs are not very sure whether they should invest in mobile development?
Mobile application development is imperative?
As per the statistics data, the mobile app economy will touch USD 6-7 trillion. On average, a person spends more than 5 hours a day on the mobile and more than 75% of the smartphone users have made an online purchase from their mobile. As a result, mobile devices are one of the first ways potential customers interact with new brands. It’s key for companies to cater to consumer needs by creating mobile-friendly websites or apps. All small-scale businesses are bound to use mobility to take their business to the next levels to improve the customer experience. The primary reason is burgeoning device popularity and the number of time people spend with mobile apps on their devices.
So, let’s discuss the reasons how mobile application development is beneficial for startups and SMEs:
Customer connect – An average user spends most of his time on mobile devices rather than laptops/desktops. So, even if the small business has moved itself to a mobile app, it gives an added advantage to be viewed by the end-users. Customers enjoy the comfort and flexibility of accessing the exact product they are looking for along with the buying option, if any. In addition, the users will be able to use the app, place orders, and can provide feedback for the improvements, too.
Competitive Edge – Many small businesses are slowly and gradually moving towards mobile app development. Hence, anybody who is broadcasting their mobile app and the business will get an upper edge to stand out as unique in that segment.
Expanding the Customer Base – A mobile application is approved and uploaded on Android and iOS app stores for public download. This automatically helps an SME to advertise its software product and the services via this app online. This also helps to win new customers who might download the app and start using the services of the SME who has developed this mobile app. Automatically, this helps in the increased revenue and the business with good market share.
Business Analytics – Sometimes it is also vital to get the information about the app usage geographically, age and gender that is using the app frequently, which class of the society uses this app frequently and reaping the benefits, etc. These records are very important for the SME to analyze so that a focused approach can be applied in increasing the business. This information helps the start-up to improve the next versions of the app in line to the user’s needs.
Getting a list of potential leads – Whenever a user downloads an app, the business owner can ask some questions and can get an idea of those users who might be interested to buy/using it. This helps them to target the prospects.
So, Summing Up!
In summary, mobile application usually help businesses to increase their visibility with more clients and provide a platform for great user engagement. Also, the mobile apps also provide a business with a lot of marketing opportunities, a way to get new customers, enhancing the brand value and customer retention. If the SMEs want to grow systematically and organically, then reserving a budget for mobile development is a must in the present day.