FloBiz Digitized Invoicing App ‘myBillBook’ to aid SMB’s & MSME’s: Rahul Raj, Cofounder & CEO
All type of business be it big business or small or SMB’s want to have Invoicing is a core and require a comprehensive billing (invoicing) software with features like GST billing, e-Way billing, e-Invoicing, POS billing, are strongly placed to gain even more adoption.
FloBiz launched their flagship product, myBillBook, in early 2020. It has become one of the highly-rated business apps in India on both Play Store and App store. myBillBook has been designed to aid small business owners, SMB’s and MSME’s who are able to spend less amount , run their operations from anywhere and anytime. This gives them flexibility and consumes less man power.
myBillBook is a software for GST registered businesses where invoicing is one of the core business activities helping them create bills (GST & non-GST), record purchases & expenses, maintain stock and manage payables / receivables directly from their mobile phones or computers.
The app generates critical business reports that help business owners make effective business decisions. myBillBook is currently available in English, Hindi, Gujarati & Tamil. myBillBook remains the organizations flagship product and has been able to digitize more than 65 lakhs businesses in India.
In the year 2021, more than 10Cr vouchers were made on their platform which helped in saving more than 500 tons of paper. More than 3 lakh businesses benefited with their payment reminder feature and a total of Rs 190 Cr worth payments were collected and auto reconciled.
myBillBook’s journey since inception
Rahul Raj -Co-Founder & CEO says ‘we started with very comprehensive research involving speaking to about a thousand business owners, many financial institutions, tax experts and consuming multiple industry reports to understand the whitespaces and pain points. The empathy developed during this phase still forms the bedrock of our business’.
Customer-Friendly tools making SMBs Digitized and seamless across platforms
SMB’s and MSME’s look for tools which are easy to use operate, scalable and can automate the entire process in less cost.
FloBiz launched its flagship SaaS product myBillBook which helps businesses digitize all types of invoicing, manage inventory, collect payments, track accounts payables and receivables, generate smart reports and automate workflows to improve business productivity. Our core mission is to enable SMBs through technology to help them digitize their day-to-day business processes which in turn will improve productivity and hence accelerate their business growth.
Small business owners work with limited manpower and often do multiple business operations on their own ranging from creating invoices to managing inventory to collecting and reconciling payments. Such manual task requires them to be physically present in different locations and hence the need for a seamless solution between mobile and laptop/desktop becomes imperative.
Cloud solutions being mobile-first and having no infrastructure requirements are best suited for SMBs.
MyBillBook has been designed with the same approach of being seamless across the platform, cloud based and being devoid of any technical jargons to facilitate easy use by the end customer. We also offer 24×7 customer support through call, chat and WhatsApp in multiple languages. The app also can be operated in Hindi, English, Hinglish, Tamil & Gujarati says Rahul Raj.
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Core Marketing Strategy for myBillBook
Rahul raj elaborates how a media mix strategy helps and depends on the nature of the campaign and the narrative. ‘We’ve used OTT platforms, print, radio, offline BTL activities, digital branding, social media influencers all in the past’. Additionally, we also launched an anthem “Tum Kamaal Ho” to celebrate the hard work, dedication, and perseverance of MSMEs and their contribution to the Indian economy.
We also reach out to new customer base and establish relationships with the existing Client’s through ad and brand campaigns like “Business Ko Le Seriously” and “Business Ka Accha Time Shuru”.
These strategic marketing communications helped us to connect with SMBs and MSMEs on their daily challenges they face in running their business operations and about how unique solutions such as myBillBook can assist in resolving the pain-points.
He says further how social media strategy further enhanced the popularity of the app amongst SMB’s and MSME’s. ‘We are present on YouTube, Instagram, Facebook, LinkedIn, Twitter, Koo, ShareChat.’
YouTube for us doubles as a knowledge repository for product marketing as well as for content on business & industry information. Twitter & LinkedIn are used for enhancing our corporate identity and feature a little more official and serious content.
Comprehensive billing software support key business requirement for SMB’s & MSME’s
Invoicing is a core activity to all types of business and FloBiz is a comprehensive billing(invoicing) software.
Features like e-Invoicing, e-Way billing on myBillBook help users to comply with government norms in an easy manner. They can create these invoices/bills easily through myBillBook instead of doing it on other non-secure websites.
‘myBillBook’ is currently working on a slew of developments for the future to simplify the lives of our SMB partners further. To name some – building industry-specific product modules and features on the product that can add value to SMB owners, features to manage the entire business activities spectrum including marketing and customer relationship etc.
Our other work-in-progress projects will delight our valued SMB partners in the coming months’ say Rahul. With the increasing digitization of the financial industry, businesses need to find effective ways to reach their customers online.
Additionally, customers expect a seamless and safe experience when making payments online, and any issues with the platform can harm the company’s reputation.
Streamlining Business Process
By using such platforms, SMBs can streamline their billing processes, reduce errors, and improve cash flow. Additionally, leveraging these types of services can help companies differentiate themselves from their competitors and attract more customers.
The demand for easy invoicing, taxes management, employee performance management, and Customer relationship management are only going to increase and find greater acceptance and adoption.
Rahul further says that FloBiz has a passionate team of first principle thinkers with a product-driven and fintech approach. Our team is a healthy mix of people coming from start-ups as well as established companies and that is helping Flobiz in its tech driven approach.