Vocal for local is an innovative and ground-breaking solution for promoting OSOP policy. It helps in facilitating digital presence for lakhs of retail stores, medical stores, bakeries that comprise of the net retail traditional offline sector of India. The OSOP Scheme stands for One Station One Product launched by the Ministry of Railway in 2022. This is one of the most creative schemes that has been launched for the people of India so far.
Some of the primary objectives of the OSOP Scheme are as follows :
1.) Promoting ‘Vocal for Local’ vision of Government of India.
2.) Providing a market for the local / indigenous products.
3.) Providing an opportunity to railway passengers to experience the rich heritage of India and to buy local /indigenous products.
4.) Creating additional income opportunities for the marginalised sections of society.
For more information also read – https://smeventure.com/flag-off-ceremony-of-msme-yatra-by-union-minister-narayan-rane/
Railways would provide outlets/fixed stalls at railway stations for showcasing, selling and allowing for a higher visibility to the indigenous/local products. Railways shall identify stations, eligible products for sale and their Vocal for local respective vendors accordingly.
In order to produce the highest quality of the products, certain guidelines have also been laid out for ease of identifying and approving products which are as follows :
1.) The products that are identified for a particular station need to be from an indigenous source.
2.) The variety of product categories that are included are –
a.) Handlooms and textiles.
b.) Local agricultural produce/processed as well as semi-processed foods.
c.) All sorts of artefacts and handicraft items.
d.) Traditional garments sourced from the local area.
3.) Items of local origin need to have Geographical Indication and approved by Office of Controller General of Patents, Designs and Trademarks, Department of Promotion of Industry and Internal trade (DPIIT), Ministry of Commerce and Industry, Government of India.
Do watch – https://www.youtube.com/watch?v=PuzisdPv1Xo&t=148s
Criteria for eligibility :
The participant selection in the OSOP policy may be done by considering the fact that the benefits must reach the marginalized sections of the society. Following are the groups of Individuals that will be allotted the highest priority to avail the benefits of the scheme :
- a) Holder of Artisan / Weaver ID card issued by Development Commissioner Handicrafts, Development Commissioner Handloom, or by the requisite State / Central Government Authority.
- b) Individual artisans / weavers / craftsmen enrolled / registered with Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) / National Handloom Development Corporation (NHDC) / Khadi and Village Industries Commission (KVIC) etc.
- c) Self Help Groups registered with PMEGP (Prime Minister’s Employment Generation Programme).
- d) Financially backward sections of society.
Guidelines for identifying and approving OSOP Outlets:
OSOP Outlets shall include fixed stalls / kiosks, mobile / portable stalls or trolleys.
1.) The number, location and type of OSOP Outlets at stations shall be approved by the DRM and included in the station blueprint, subject to maximum number of OSOP outlets not exceeding two per platform.
2.) Well standardized OSOP outlets will be constructed by zonal railways as per the designs provided by the railway board.
3.) Other factors like congestion on platforms and inconveniences to passengers should be avoided. Safety of passengers, both on platforms and while boarding / deboarding should be ensured.
Allotment of OSOP Outlets:
1.) Applications are invited by respective divisions in newspapers, social media apps, railway station banner ads for the temporary allotment of the OSOP outlets.
2.) Applications may be received on a rolling basis and a register of such applications should be maintained date / time wise.
3.) A designated drop box shall be placed outside the office of Station Master / Station Manager for receiving the application.
4.) The applicant may submit an application with the eligibility documents and contact number in the designated drop box.
‘One District, One Product’ scheme, a new and high-tech scheme has been launched by the Ministry of Railways in 2022. This scheme was discussed in the union budget 2022 Now it has been introduced with a centralized focus on promotion and digital supply chain of local and sustainable handmade craft products or local agricultural farm products using the Railways station for making each railway station a promotional hub and a showcase destination Vocal for local
The following are some of the ‘One District, One Product’ List as follows :
|
District Chittoor Guntur Visakhapatnam East Godavari Sonitpur Karbi Anglong Kamrup Dibrugarh Bhagalpur Sitamarhi Muzaffarpur Bastar South Goa North Goa Chhota Udaipur Surendranagar Jamnagar Bharuch Anand Faridabad Panipat Kangra Kullu Kinnaur Solan Kupwara Budgam Kishtwar Pulwama Srinagar Chikkaballapur Chitradurga Koppal Ramanagara Mysuru Kalburgi
Wayanad Kannur Kozhikode Idukki Ernakulam Alappuzha Leh Kargil Indore Kolhapur Solapur Nashik Satara Sangli Ratnagiri Pune Jalgaon Imphal East West Jaintia Hills Siaha Kohima Koraput Ganjam Sundargarh Jaipur Jalandhar Ludhiana Patiala Nagaur Kanchipuram Coimbatore Tiruchirapalli Salem Nilgiri Dindigul Dharmapuri Vellore Thiruvallur Virudhnagar Warangal Adilabad Azamgarh Bhadohi Bulandshahr Firozabad Ghazipur Kanauj Lucknow Moradabad Saharanpur Kanpur Nagar Farrukhabad Meerut Dehradun Darjeeling |
Product
Srikalahasti Kalamkari Chilli Araku Coffee Coir Products Tezpur Litchi Ginger Muga Silk Assam Tea Bhagalpur Silk Sikki Grass Products Shahi Litchi Bastar Iron Craft Feni Cashew Nuts Sankheda Furniture Tangaliya Shawl Jamnagari Bandhani Chemicals Dairy Auto Components Handloom & Textiles Kangra Painting and Tea Shawl Chulli oil ( Oil of Apricot) Mushrooms Walnuts Kani Shawl Saffron Pencil Papier Machine Banglore Rose Onion LED Lights Plastic & Electronic toys Channapatna toys Integrated Circuit Boards Solar panels, inverters, capacitors etc. Robusta Coffee Malabar Arabica Coffee Malabar Pepper Marayoor Jaggery Vazhakulam Pineapple Coir Products Seabuckthorn Pashmina Shawl Leather toys Kolhapuri Chappal Solapuri Terry Towel Nashik Valley Wine Mahabaleshwar Strawberry Sangli Turmeric Alphonso Mangoes Purandar Fig Banana Wangkhei Phee Turmeric Mizo Chilli Naga Mircha Kotpad Handloom Fabric Ganjam Kewda Rooh Steel Blue Pottery Sports Goods Readymade Garments Phulkari Markhana Marbles Kanchipuram Silk Coimbatore Wet Grinder East India Leather Salem Silk Nilgiri Tea Dindigul Locks Auto Leather Cluster Tools Industry Sivakasi Fireworks Warangal Durries Painting and Furniture Black Pottery Carpet Ceramic Products Glassware Jute Wall Hangings Itra ( Scents) Zari-Zardori Metal Craft Wood Craft Leather Products Textile Printing Scissors Wellness Centres Darjeeling Tea
|