Mumbai, India – May 29, 2024 – STM Goods, a leading brand known for its innovative bags, cases, and accessories for consumer electronic devices, recently concluded a highly successful channel partner meet in Bengaluru. The event was designed to foster collaboration among partners and discuss the vision and growth strategies of STM Goods in the Indian market.
Event Highlights
The meet began with an introduction and an impressive showcase of key products from the STM Goods portfolio, which includes laptop bags, iPhone and iPad cases, and various tech accessories. Among the highlights were the “Made in India” collection of bags, the newly launched Focus collection for iPhones, and OPP Cases for iPads. These products were particularly well-received, reflecting the brand’s commitment to quality and innovation.
Fostering Collaboration and Knowledge Sharing
This exclusive, invite-only event gathered a select group of partners, primarily those catering to the Apple product ecosystem. The primary objective was to share product knowledge and discuss the benefits of the Wheels for Sales Heroes scheme, aimed at motivating partners. The event also featured a Q&A session and an interactive quiz, which saw enthusiastic participation from all attendees.
Key Statements from STM Goods Leadership
Faiz Rahman, Director of STM Goods India, emphasized the importance of partners in the company’s growth. “Partners are the backbone of our business and their contribution to our growth story in India is immensely valuable. The partner meet in Bengaluru is a testament to our commitment to enhancing stronger partner relationships,” he said. Rahman further expressed his excitement about the productive exchange of ideas and the potential for more such events across India.
Srithar Balakrishnan, VP Sales for Asia at STM Goods, also shared his positive experiences from the meet. “It was a pleasure interacting with our partners at the Bengaluru meet. I was glad to share STM Goods’ brand vision with our esteemed partners. While the entire session was productive and fun-filled, what inspired me the most was the participation from our partner family, their ideas and feedback to mutually chart the path of growth of STM Goods in India, one of our most important markets,” he stated. Balakrishnan also praised the hard work of the STM Goods India team in organizing the event.
Product Showcase
The product showcase at the event was a significant attraction, featuring the latest innovations from the company. The Focus collection for iPhones and the OPP Cases for iPads were standout products, demonstrating the brand’s commitment to meeting the needs of modern consumers. The “Made in India” collection of bags highlighted STM Goods’ dedication to local manufacturing and quality craftsmanship.
Interactive Sessions and Partner Engagement
The event’s interactive segments, including the Q&A session and the quiz, were designed to engage partners and provide a platform for open dialogue. These sessions allowed partners to share their insights and feedback. In turn, contributing to a more collaborative and informed approach to business growth.
Looking Ahead
The success of the Bengaluru meet has set the stage for future events. STM Goods plans to continue these engagements across India, strengthening its partner relationships and expanding its market presence. The positive feedback and active participation from partners underscore the importance of such initiatives in driving mutual growth and success.
About STM Goods
STM Goods, short for Smarter Than Most, was founded in Australia and has grown into a global brand. Since its inception in 1998, the company has been dedicated to improving how people protect and carry their daily essentials. The brand is renowned for its innovative laptop bags, packs, fitted cases, and other accessories that safeguard digital gear stylishly and functionally. The company’s mission is to make daily tasks easier, safer, and more unique in the smartest way possible. For more information, visit www.stmgoods.com.
The channel partner meet in Bengaluru was a significant milestone, reflecting the brand’s commitment to fostering strong relationships and driving growth in India. With the support of its partners, the company is well-positioned to continue its success story in the Indian market.
Also read: STM Sales Rewards Scheme launched by STM Goods
End Note
This article is based on a press release from STM Goods in collaboration with Einovate.