UK-based business management platform Tide has announced plans to invest ₹6,000 crore (£500 million) in India over the next five years, underscoring its growing confidence in the country’s fast-evolving small business landscape. The expansion will create over 800 new jobs within the next 12 months, increasing Tide’s India workforce to 2,300 employees.
The company has already delivered on its earlier commitment of investing ₹1,000 crore (£100 million) made in 2021 — achieving the milestone ahead of schedule. Tide’s latest announcement strengthens India’s position as a strategic growth hub within its global operations.
Strengthening India as a Fintech Innovation Hub
Tide CEO Oliver Prill said India remains one of the most exciting SME markets in the world and a key pillar of the company’s global growth strategy. “The strength of India’s entrepreneurial ecosystem, coupled with its world-class talent, presents immense opportunities for us to empower small businesses and deepen UK–India collaboration in fintech,” he noted.
The company’s India operations will now focus on product development, software engineering, marketing, customer support, and operations, with offices spread across Delhi, Gurugram, and Hyderabad. Tide plans to leverage India’s talent pool to develop and localize digital financial products tailored for domestic MSMEs.
Rapid Growth and New Strategic Investments
Since its India launch in late 2022, Tide has become one of the fastest-growing SME platforms, serving over 800,000 small enterprises in less than three years. Indian MSMEs now account for the majority of Tide’s 1.6 million global members.
The company recently secured $120 million in strategic investment from TPG, raising its valuation to $1.5 billion. The infusion will accelerate Tide’s expansion in India and strengthen its infrastructure for serving global markets.
Empowering Digital-First Entrepreneurs
According to Gurjodhpal Singh, CEO of Tide India, the country’s SMEs are at a pivotal point — formalizing operations and rapidly adopting digital tools. “This new investment will accelerate localized product innovation and enable us to design solutions aligned with Indian entrepreneurs’ needs,” he said.
Tide’s India operations will serve as both a domestic and international innovation hub, contributing to the broader vision of a digitally empowered SME sector. The company believes India’s 66 million MSMEs represent an immense opportunity to drive financial inclusion, job creation, and fintech-led resilience in the years ahead.